Para ello se recurre a The Game Awards, el cual es un espectáculo en el que se premian a los mejores videojuegos en 21 diferentes categorías. Los videojuegos serán el corpus de análisis para esta investigación, y dentro de este vasto universo se plantea una estrategia para la selección de los más apropiados, partiendo de trabajar con los mejores videojuegos de última generación.

Teniendo en cuenta que los fundamentos se definen como el conjunto de elementos que ayudan a concebir, organizar, proyectar, diseñar y realizar comunicaciones visuales u obras gráficas. The paper analysed the business model design strategies of three giant companies which are Paytm, OnePlus and TenCent’s PUBG (player unknown battleground).Įl tema a trabajar son los fundamentos del diseño en los videojuegos a partir de identificar los elementos de diseño que son reiterativos en ellos. The main objective of this paper is to analyse the strategies adopted by three successful companies in designing their business models so that others can take it as a lesson or learning. It defines where and how the business idea starts, how should it progress, and when it will be successful to create value for the customers? In this era of emerging technologies many start-ups reach to a particular level and fail as they are unable to compete with the current market trends and scenario, but some startups, however, reach to a significant level of success in a very small period of time and then they redefine their strategies of various aspects and then just grow and prosper throughout just through analysing the market and the target customers. Designing a business model is not simply about completing a business plan or determining which products to pursue, it is also about mapping out how one will create on-going value for the customers.

The success or failure of every business depends solely on its business model.

What makes a successful business model is a million dollar question.

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